In the world of events, experiences can help build connections, communicate an idea, convey a message, tell a story, present a project, a product, a service, a mission… a Visual Art show leads the audience to explore it with their own senses, perception, and sensitivity.
A Sand Art performance presents itself as an emotional, poetic, and evocative experience that appeals to a broad audience, making it ideal for people of all nationalities. Sand Art is a unique material drawing technique used as a live performance, involving the manipulation of sand grains on a backlit surface.
The creation of visual content, occurring solely live, is a process rich in suspense and unpredictability. The artist’s hands create sand illustrations, transform them, destroy them, and recreate them with different shapes and identities. A live Sand Art performance is an instant and dynamic visual narrative, a work of impermanence, an ephemeral suggestion that dissolves with the gestures of the hands…
The sand becomes an evocative artistic object, leading the spectator to happy memories of walks on the shore, sandcastles, playfulness, carefreeness, the tactile contact with a malleable and moldable material, accompanied by the white noise of the sea.
During the performance, the unconscious nostalgia, “sensitive memory,” is inevitably stimulated. Thus, Sand Art manages to touch the “emotional strings,” the emotional memory of the viewer, amplifying their emotional involvement, an empathy that travels in a dreamlike and nostalgic suggestion.